2024/25 Season Now On Sale

It’s finally here: our 2024/25 Season is now live and available to book! Save up to 40% off full fares, enjoy up to £300 per cabin on board credit, 20% off our Expedition drinks package with an Ambassador Fare and so much more! Discover over 83 sailings that visit 30 countries and 120 ports, covering over 148,000 nautical miles.

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Onboard

Enjoy yourself with Ambassador

Welcome to Ambassador, Britain’s premium value no-fly cruise line sailing from 8 regional UK ports. When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine; all for the best value.

But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment - all served with the warmest of welcomes at an affordable price.

Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.

Join us on board, and you’ll soon find out why 9 out of 10 guests would recommend Ambassador and why we were awarded the best value on the high seas!

Are you ready to enjoy yourself?

03:03

Highlights of Ambition's Launch

00:30

Warmest Welcome at Sea

00:30

Amazing Entertainment

Outstanding Cuisine

Enjoy Your No-Fly Cruise Sooner

01:21

No Fly, No Hassle, Sail Through The Terminal

02:50

Celebrating a New Chapter

Featured Cruises

Explore our amazing offers

Late Saver

Round Britain Royal Cruise

Sets sail:	Jun 1, 2023
Duration:	12 nights
Departure:	London Tilbury
Ship:	Ambience

From £599 per person

Save up to 60% off full fares

Free matchday tickets to Essex Cricket

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Late Saver

Majestic Fjordland

Sets sail:	Jun 13, 2023
Duration:	7 nights
Departure:	London Tilbury
Ship:	Ambience

From £429 per person

Save up to 46% off full fares

Free matchday tickets to Essex Cricket

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Multi-Generational Summer Balearics Getaway

Sets sail:	Aug 12, 2023
Duration:	14 nights
Departure:	London Tilbury
Ship:	Ambience

From £1199 per person

Save up to 32% off full fares

FREE Adults & Kids Drinks Packages~

Kids sail for just £1pp

Free matchday tickets to Essex Cricket

Find out more

Late Saver

Scottish Islands, Highlights & Faroes

Sets sail:	Jun 29, 2023
Duration:	8 nights
Departure:	Newcastle Tyne
Ship:	Ambition

From £649 per person

Save up to 32% off full fares

Free matchday tickets to Essex Cricket

Find out more

Ambience's 2024 Grand Round the World Cruise

Sets sail:	Jan 6, 2024
Duration:	120 nights
Departure:	London Tilbury
Ship:	Ambience

From £7999 per person

Save up to 43% off full fares

Free matchday tickets to Essex Cricket

Find out more

Launch Offer

Cuba & Treasures of the West Indies

Sets sail:	Jan 9, 2025
Duration:	45 nights
Departure:	London Tilbury
Ship:	Ambition

From £3189 per person

Save up to 31% off full fares

Up to £300 per cabin onboard credit~

Win 1 of 4 sets of tickets for ABBA Voyage#

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Simple to book

Easy to book online

Trusted Customer - 3 days ago

Great customer service in changing my cabin number

Asked to change my cabin as to near the bow so they did by giving me an upgrade

Trusted Customer - 24 hours ago

very helpful staff who made booking easy

Booking staff were very helpful and met all my requirements in booking a family group of 7 adults and a child. Dealt with by Audra , very friendly and informed lady. I have since booked a 2nd cruise for March 2023 travelling alone which I really enjoyed and am now looking for another cruise with Ambassador for 2024

Marilyn Bagulay - 1 day ago

Great, friendly customer service on booking & paying the balance!

Great customer service when we rang to book the cruise, very helpful & friendly. Received the same friendly service when we phoned to pay the balance. Looking forward to the cruise now!!

Rosie - 1 day ago

First rate company and cruise line - highly recommended.

This was my second booking with Ambassador and their customer service is first class. The representative we spoke to went above and beyond to help us with our booking and answered all our questions. I highly recommend Ambassador.

Don Hawkins - 1 day ago

Efficiently executed

Trusted Customer - 1 day ago

Easy booking

It was fine. What more do I need to say.

Trusted Customer - 1 day ago

Had a cruise previously, and signed up for this one at short notice. Everything is on the ball.

Trusted Customer - 1 day ago

Extremely helpful when booking.

Stephen Waters - 2 days ago

Booking process was easy, and relevant offers (parking) were confirmed without having to jump through hoops.

Trusted Customer - 2 days ago

Efficient booking system

Efficient system

Alan Sprowell - 2 days ago

Very easy and straight forward

So easy and straight forward

Trusted Customer - 2 days ago

Didn't want to leave, crew, staff, entertainment, food and friendliness it was all amazing.

Mrs Linda Salt - 1 week ago

Excellent

Simple and professional, easy to book.

Trusted Customer - 2 days ago

No hiccups or difficulties when setting up the holiday

Very helpful in everything that I needed to know and excellent service when helping me through my booking

Steven Deakin - 3 days ago

Canada here we come

Really easy and helpful

Kevin Heard - 4 days ago

The online booking was easy to follow and soon done. I received emails to alert me to proceed with my booking and found the instructions and information good and straightforward

Christine Johnson - 4 days ago

Quick response and smooth booking orocess

Booking process was very goid, phone answered quickly and our options explained with regard to the special offers available at the time.

David Goodrum - 4 days ago

Answered quickly, precise and helpful.

Trusted Customer - 4 days ago

A fan but frustrated.

I have travelled with them last year and thought it excellent. I booked my second holiday early but now find I could have waited and had a suite for what I paid for a balcony cabin. Hence 4 stars.

Ron Hobson - 4 days ago

Our Ambassadors

Sail with Friends

We are sure that Ambience will impress all who step on board, but don’t just take our word for it! See and hear our guests’ first impressions after sailing on her.

01:08

Lynnette & Philip

Our Values

Sustainable & Ethical

Some of the most environmentally friendly ships afloat.

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Voyages of Exploration

Affordable access to remote places and hidden treasures across the globe.

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Sail with Friends

Meet like-minded people and make long-lasting friendships.

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A Wonderful Welcome

Classic ships, with charming crews, sumptuous cuisine and great entertainment.

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Unbeatable Value

A premium value, authentic and traditional cruise experience at a fantastically affordable price.

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Peace Of Mind

Our onboard health, hygiene and safety standards, together with our booking assurances and financial protection, means that you can sail with peace of mind guaranteed.

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Our Crew

Friendliest Welcome at Sea

We have high crew to guest ratio with 600+ crew from over 30 nationalities to attend to your every need. Hear what they have to say about life on board Ambience and what you can expect!